SEMPO Salary Survey: In-House Search Pays Well, Experience Counts
In-house search engine marketers (SEMs) are receiving healthy salaries, but those in the mid-to-high $100K to the $200K range usually go to those with 5-7 years’ experience, according to a new survey...
View ArticlePositive Outlook for Marketing Spend, Better Accountability and Analytics
CMOs are upbeat about spend levels, saying they’ll be mostly holding steady or trending upward in 2008; however, many say they are frustrated and stymied by organizational culture, senior management...
View ArticleOnline Ad Spend by Industry – December 2007
Note: Nielsen Online’s AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and takes into account only image-based technologies and advertising sold per...
View ArticleTop 10 NFL Teams Most Buzzed-about Online
In anticipation of the Super Bowl, Nielsen Online has issued the list of Top 10 most-discussed NFL teams in 2007, ranked according to the number of online messages discussing the teams. (more…)
View ArticleHalf of US Consumers Cut Spending Because of High Gas Prices
Nearly half of US consumers (49%) are reducing their spending to compensate for rising gas prices – that’s up four percentage points from June 2007 – by combining shopping trips and errands (70%),...
View ArticleInternet Is Top Resource for Health Info, Social Media Gaining Popularity
The internet is the most popular resource for healthcare information, but consumers most trust healthcare professionals for addressing health-related issues and questions, according to a new iCrossing...
View ArticleMediaedge:cia Ranked Most Competitive
Among the top global ad agencies ranked, Mediaedge:cia was the most competitive, according to Paris-based research firm RECMA‘s Compitches Report, its ninth survey of media agency network...
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